How this Sync Became a Cultural Moment

Kendrick Lamar’s All the Stars wasn’t just a song—it was a moment. When it played over the end titles of Black Panther, it took on a new level of meaning, becoming a defining part of the film’s legacy.

Now, Kendrick is back in the spotlight, winning two more Grammys in 2025 for Record of the Year and Song of the Year for "Not Like Us". His music continues to shape culture—and sync has played a major role in how his songs are experienced.

🎯 In this episode, we break down:

• Why All the Stars was the perfect sync for Black Panther
• How a great placement can redefine a song’s impact
• What artists can learn from Kendrick’s success in sync licensing
• How to position your music for game-changing placements