Hello, we are Jody Friedman and Michael Elsner, and for years we both struggled as artists, trying to get our music out into the world. We understand first-hand how it feels to chase after your dreams, only to constantly face rejection over and over.
However, it was music licensing the turned the tide for us. Cumulatively we've generated over 10,000 placements including theme songs, blockbuster movie trailers, and international commercials for globally recognized brands. In short, we've landed the biggest placements imaginable, and now we're on a mission to help you do the same.
With over 30 years combined experience as songwriters, producers, music library owners, and music supervision, we have streamlined the process of landing placements into a simple formula that anyone can implement.
Learn the Entire Music Licensing Framework from Start to Finish...
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How to Deliver Mixes that Get Licensed.
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How to Embed the Thorough Metadata that Music Supervisors Require.
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How to Connect with the Music Supervisors who are Looking for Music!
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How to Fully Understand and Negotiate any Contract & Licensing Deal.
Build Confidence
Industry Pros Want to Work with Other Industry Pros, so in Order to Compete at an Elite Level, You Must Understand the Business Of Licensing.
Be Prepared
You Will Learn Our Proven Strategies, as well as Go Behind the Scenes to Fully Understand How Your Licensing Clients Think.
Avoid Mistakes
You'll Avoid Costly Mistakes by Learning the Expected Protocols to Follow When Pitching Your Music to Supervisors & Libraries.
Overcome Obstacles
By Applying Michael's 4 Step Process and Jody's E.L.E.V.A.T.E™ Formula, You'll Quickly Overcome any Obstacles that Arise.
Save Time & Money
You'll Save Years of Trial & Error, Benefiting From the Lessons We've Learned Throughout Our Licensing Careers.
Get Licensed
You Will Have Access to the Exact Same Tools Jody and Michael Use in Their Businesses so You can Consistently Get Licensed.
Sync Placement Academy
— MULTI-PAY —
— MULTI-PAY —
$285 down
+ $285/month for 3 Months
JOIN SYNC PLACEMENT ACADEMY ▶︎Sync Placement Academy
— FULL-PAY —
— FULL-PAY —
$2997 $997
Save $ by Paying In Full
JOIN SYNC PLACEMENT ACADEMY ▶︎
When you enroll in Sync Placement Academy, you will see that every aspect of getting your music licensed follows a very specific, step by step system.
In order to make this a simple 'paint by numbers' process for you, and fast-track your path to success, we've included this highly specialized toolkit.
These are our personal Cheatsheets, Spreadsheets and Scripts that we've only shared with our high end coaching clients.
The following are included in this toolkit:
→ VALUABLE CONTENT CHEATSHEET
Step 2 of this 4 Step Process involves creating various alternate mixes, but the question remains, "what mixes should I create?" The Valuable Content Cheatsheet takes the guesswork out of this because it gives you a list of 21 potential mixes that editors love to have on hand. It also provides you with a standard naming protocol to use for your catalog of songs. This is extremely beneficial to you, because it allows you to create consistency when you’re delivering your music.
→ METADATA CHEATSHEET
Metadata is the Golden Ticket to your Licensing Success, and Step 3 of this 4 Step Process is all about including THOROUGH metadata. With over 750 descriptive terms and phrases, this cheatsheet takes all the guesswork out of inputting your metadata, and will enable you to confidently, and proactively, dive right into the metadata process without concern that you’re missing, or forgetting, anything.
This cheatsheet also ensures that each of your songs are fully described in unique detail.
→ METADATA SPREADSHEET
In order to get your music placed on shows or films, including full, and relevant metadata, is essential. By thoroughly filling out and supplying this Metadata Spreadsheet to your end users, you’re virtually guaranteed that your songs will show up in every relevant search. So you’re NOT going to miss out on any opportunities to place your music.
This spreadsheet includes 25 columns to describe each track to the fullest extent possible. That’s too much information to keep track of in your head. But like the rest of the tools in this toolkit, this spreadsheet takes all the guesswork out of the process.
With this spreadsheet, you’re supplying music supervisors, music editors, and music libraries with the THOROUGH metadata they need to quickly and easily, search, audition, and license your songs!
But most importantly, between the metadata cheatsheet and spreadsheet, this ensures that you haven’t missed anything!
→ BULLETPROOF E-MAIL SCRIPTS
The final step in this 4 Step Music Licensing System is all about Securing Your TV Placements. If you’re wondering “How do I get music supervisors, music editors and music libraries to listen to my songs…” that’s where the Bulletproof E-mail Scripts come in handy.
Sure, you can fully prepare your music, create all of your useful mixes that put smiles on the faces of Music Editors and Re-Recording Mixers… You can include and embed all the Thorough and Relevant Metadata, but if you can’t get them into the right hands, then what’s the point?
These scripts remove the question of “What do I say?”
If you’ve been sending out your music, and haven’t been getting responses, you have to remember that those who license your songs are not working working in the music industry. They work in the TV Industry, Film Industry, Commercial Industry, etc. They absorb music in an entirely different way than what we’re used to.
These 'fill in the blank' scripts make this a paint by numbers process process, and have the power to completely change the game for you!
Licensing your music requires the drafting of legal documents, and you surely know that attorney fees add up very quickly. Just 2 or 3 hours of their time spent on your paperwork an cost you jaw-dropping amounts of money.
Now you can save thousands of dollars because we are including the actual contracts that Jody's attorney drafted for him. These are the exact templates that he has used thousands of times throughout his career.
THESE CONTRACT TEMPLATES INCLUDE:
1) Quote Request
2) Confirmation & License Request
3) Master & Pub License
These templates cost over $4,000 at the time they were created, and now they're yours, to utilize and adapt as needed.
When done correctly, pitching your music IS an enjoyable process. Instead of looking at pitching with trepidation, realize that pitching is how you serve the music licensing community. Pitching is noble.
But the caveat you must be aware of is that pitching is only noble when it's done in a value-oriented way.
Unlike the traditional music industry where it's ok to just send your music out and hope someone enjoys it enough to connect with you, the music licensing business is entirely based on who owns and controls the copyrights to the songs you're pitching. If you misrepresent yourself or the ownership of the music you're pitching, you're not only putting your own reputation on the line, but you're putting the careers and reputations of other industry professionals in jeopardy.
When you're in the midst of a song pitch, this guide will allow you to quickly reference the do's and don'ts that make for a successful pitch!
The ultimate goal that you are working towards with licensing your music, is getting your songs on a Cue Sheet. At this point, you can be assured that your song will start generating royalties. But that's only the beginning of the value cue sheets offer!
You're going to see first-hand how to leverage your cue sheets to connect with other successful writers/composers as well as publishers and music libraries.
Cue Sheets are really the Secret Sauce to scaling up your connections in the Licensing Industry!
This is your opportunity to virtually peer over the shoulder of a music supervisor while they go through the entire process of searching for, choosing and then securing the rights to music for a Feature Film.
You'll watch as everything you've learned through Sync Placement Academy comes together with this Bonus.
There is no better "RealWorld" training than being able to sit in the room with a Music Supervisor, and see everything their job encompasses. After all, the entire point of learning the music licensing business, is to learn how to serve Music Supervisors at an Elite level.
That's exactly what this bonus does!
100% RISK FREE
14-Day Money Back Guarantee!
Everyone’s business is different, and you’ve probably purchased products that weren’t like anything they were promised to be. We're so confident that this course will Save You Years of Trial and Error, and will Put You on the Fast-Track to Successfully Licensing Your Own Music, that we're offering it with a no questions asked, 14-day money back guarantee. If you decide it’s not for you, we’d rather refund you right away and maintain a great relationship! So you really have nothing to lose..
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Frequently Asked Questions
What exactly does the course include?
How long is the course?
Does the course include examples so I can see how the process is done?
I'm an artist / songwriter / producer / publisher / instrumentalist, etc. Will this work for me?
I feel like I know the 4 step process already. Why should I enroll in the course?
Sync Placement Academy feels like a big expense. Why should I invest in this course?
What if I already purchased Jody's Platinum Music Licensing Masterclass ir Michael's Master Music Licensing Course?
Will I get direct access to Michael and Jody?
How will I access the materials, and how long do I have them?
Do you offer a payment plan?
What if I decide this isn't for me?
What is the difference between Sync Placement Academy & Sync Titan?
Sync Placement Academy
— MULTI-PAY —
— MULTI-PAY —
$285 down
+ $285/month for 3 Months
JOIN SYNC PLACEMENT ACADEMY ▶︎Sync Placement Academy
— FULL-PAY —
— FULL-PAY —
$2997 $997
Save $ by Paying In Full
JOIN SYNC PLACEMENT ACADEMY ▶︎
